Privacy Policy
HIT IT LTD · Last updated 15 November 2026
This policy explains what personal data the HIT IT app, the HIT IT court cameras and our website collect, why, how long we keep it, and the choices you have. HIT IT LTD (company number 516644622, Medina 41, Kfar Shmuel, Israel) is responsible for this data. Questions or requests: hitithelp22@gmail.com.
1. What we collect and why
| Data | Why we use it | How long we keep it |
|---|---|---|
| Account: name, email, profile photo | Signing in with Google or Apple, and showing your name on your matches | Until you delete your account |
| Match recordings and replays | Court cameras record games at venues that use HIT IT, so players can watch, save and share their replays | Replays are deleted 7 days after recording, unless you save one |
| Saved videos | Replays you chose to keep | Until you remove them or delete your account |
| Match analytics: shots, distance, speed, positions, highlights | Your match report, when you or a friend start a match session in the app | While the match is in your account; the full match video for 30 days |
| Face template (optional, see section 2) | Suggesting which player is you in your matches | Until you delete it or your account |
| Location | Sorting venues by distance and confirming you are at the venue when you start a session | Not stored: used at that moment only |
| Device identifier | A random ID for each app install, so matches started before signing in stay yours | Until you remove the app or delete your account |
| App usage and crash reports | Understanding which features are used and fixing crashes | According to our providers' retention settings |
| Purchases | Paid features you buy: what, when and the amount (never your full card number) | As long as the law requires for accounting and tax records |
| Marketing preferences | Whether you agreed to receive news and offers from us | Until you withdraw your consent |
We do not sell your data and we do not use it for advertising by other companies.
2. Face scan (optional)
You can choose to scan your face so the app can suggest which player is you in matches you start or join. We only do this with your consent, given on the "Before you scan" screen, and you can use every other part of HIT IT without it.
- What we keep. When you scan, the app takes a few photos of your face. Our own server turns them into a face template: numbers that describe your face. The photos are deleted straight away; we keep only the template, linked to your account. We do not use outside face-recognition services.
- How it is used. After a match, we compare your template with the faces of the players the court cameras recorded in that match, and suggest "Is this you?" only when the match is clear. When you confirm, your faces from that match are added to your template so we recognise you better next time.
- Other players. The match analysis keeps the faces of the recorded players of that match for this comparison. Faces nobody confirmed are deleted within 7 days. Other players never see your template or your scan photos.
- Never used for advertising, identifying you anywhere outside your own matches, or sharing or selling to anyone.
- Deleting it. You can delete your face data at any time in the app (Profile → Face scan → Delete), and it is erased immediately. Deleting your account deletes it too.
3. Payments
When you buy a paid feature, the payment is handled by Apple (App Store), Google (Google Play) or our payment provider, under their own terms and privacy policies. We never receive or store your full card number. We keep a record of what you bought, when, and the amount, to give you access to what you paid for, to answer support questions, and as the law requires for accounting and tax.
4. News and offers
We send you advertising or promotional messages (by email, SMS or push notification) only if you have agreed to receive them. Every such message includes a simple way to unsubscribe, and you can withdraw your consent at any time by using that link or by emailing hitithelp22@gmail.com. Messages about your account, your matches or a purchase are not advertising and are sent as part of the service.
5. Match recordings at venues
Venues that use HIT IT have cameras on their courts. A replay is created when a player presses the court button or when a match session is running. Recordings show everyone on that court at that time. Anyone with the HIT IT app can watch the replays of a court for 7 days. If you want a recording of you removed, email us with the venue, court and time.
6. Our website (hitit.club): cookies and analytics
Our website uses Google Analytics only if you agree. When you first visit, a banner asks you to accept or reject analytics cookies. Until you accept, the Google Analytics code is not loaded and no data is sent to Google.
- If you accept, Google Analytics sets cookies (
_gaand_ga_KVV9Y1H586, kept for up to 13 months) and records how the site is used: pages viewed, clicks on links and videos, scrolling, the type of device and browser, and an approximate location (country and city). We use this only to understand which pages are useful and to improve the site. We do not use it for advertising. - If you reject, nothing is loaded and no analytics cookies are set.
- Demo requests. When you send the "Book a demo" form, we receive what you typed and how you found us: the campaign tags in the link you came from (for example
utm_source=linkedin), the first page you visited and the name of the website that sent you. We use this to reply to you and to see which campaigns bring clubs to us. If you rejected analytics cookies, we only see this for the page you send the form from, and nothing is stored in your browser. Google Analytics only learns that a demo was requested, with the number of courts and the sport you picked; never your name, email, club or message. - Your choice is saved in your browser for 12 months, then we ask again. You can change it at any time with Cookie settings, also in the website footer. If you withdraw consent, we stop sending data and remove the Google Analytics cookies from your browser.
7. Who processes data for us
We use these providers to run HIT IT. They process data only on our instructions:
- Amazon Web Services: hosting, storage and our face service
- Clerk: sign-in and accounts
- Amplitude: app usage statistics
- Google Analytics: website usage statistics, only if you accept analytics cookies
- Sentry: crash reports
- Apple, Google and our payment provider: payments, when you buy a paid feature
Some providers store data outside Israel, including in the United States. We may also disclose data when the law or a court order requires it.
8. Your choices and rights
- Delete your account in the app: Profile → Delete account. This permanently deletes your account, saved videos, face scan and the matches you started on your own. Matches other players joined stay available to them, with your name and account removed. See how to delete your account, also without the app.
- See, correct or delete your data: email hitithelp22@gmail.com.
- Website analytics: accept or reject at any time in Cookie settings.
- Location and camera are used only if you allow them in your phone settings, and you can turn them off at any time.
9. Children
HIT IT is not directed at children under 13.
10. Security
Data is sent over encrypted connections (HTTPS) and stored with access limited to the systems and staff who need it.
11. Changes
We may update this policy. When a change affects how we use your personal data, we will tell you in the app, and for the face scan we will ask for your consent again.
This policy covers the HIT IT app and this website. Our website's terms of use are at hitit.video/terms-of-use.html.